Personal Electronics Concealment, LLC Introduces The e-Holster® A Revolutionary Product Designed To Fashionably Keep Personal Electronics Personal

Saint Augustine, FL January 25, 2000: As Bill Gates so clearly stated in his book, Business @ The Speed of Thought (Warner Books, Inc.), "Information technology and business are becoming inextricably interwoven". Within this virtual reality, the e-Holster® has been created to facilitate the "Web Lifestyle" which Mr. Gates envisioned by keeping personal electronics where you need them, when you want them. No more digging around in your briefcase, pocket or purse for your wireless phone, pager or PDA. e-Holster® keeps personal electronics personal.

The e-Holster® is a revolutionary personal electronics accessory that lets you wear your personal electronics and conveniently access them when you need them. The e-Holster provides the increasingly necessary function required by the "Web Lifestyle" of comfortably carrying from two to five (a pager can be clipped onto the e-Harness/e-Holster without need for an e-Pouch® providing a fifth application) personal electronics items inside of a very flexible, yet protective black neoprene or black leather e-Pouch® with safety straps.

Both e-Holster Professional models, the Basic EHBP (constructed of high quality synthetic holster material) and the Leather EHLP model (constructed of high-grade leather) are unisex, available in black only and one-size-fits-all. All e-Pouches are ambidextrous equally accommodating both left and right handed users. The e-Pouches are modular and can be added, deleted or moved from side to side simply by snapping and unsnapping from the e-Harness. Each e-Pouch can be adjusted on the e-Harness and the e-Harness itself can be adjusted to meet not only the users specific needs but anatomy as well.

Two New e-Holster® Models Now Available

1. The e-Holster Basic Professional model (EHBP) currently available only in black is comprised of an e-Harness made of durable synthetic holster material and two neoprene/wet suit material e-Pouches, one for a wireless phone and one for a Palm Pilot or other brand of PDA. The neoprene wireless phone e-Pouch is designed to accommodate wireless phone heights, widths and thicknesses ranging from the miniature Motorola StarTac® brand up to the full-size Sprint PCS brand phones with an Internet browser. Retail price $59.99 plus state tax and shipping.

2. The e-Holster Leather Professional model (EHLP) currently available only in black is comprised of an e-Harness made of high-grade leather and two leather e-Pouches, one for a cell phone one for a Palm Pilot or other brand of PDA. The leather wireless phone e-Pouch is designed to accommodate wireless phone heights, widths and thicknesses ranging from the miniature Motorola StarTac® brand up to the full-size Sprint PCS brand wireless phones with an Internet browser. Retail price $99.99 plus state tax and shipping.

Future e-Pouch® Applications-All Simply Snap On To Any e-Holster® or e-Harness®

1. MP3 Player
2. Wallet
3. Pager
4. Eyeglasses
5. CD Player
7. 2 CD Jewelboxes
8. Cassette Player
9. 3 Cassette Tapes
For Release 9 a.m. EDT January 25, 2000
10. Windows CE computer
11. Keys
12. Personal electronic security products
13. Digital or regular camera and/or film

The main benefits of the e-Holster® are as follows:

1. Enables easy access to personal electronics increasing their functionality and facilitating the "Web Lifestyle".
2. Enables an individual to comfortably carry a variety of personal electronics without
a briefcase.
3. Eliminates the discomfort and lack of accessibility to personal.
electronics when carrying multiple personal electronics on a belt, around
the waist, and especially when in an automobile with seatbelt fastened.
4. Protects personal electronics from damage and theft.
5. Projects an image of high-tech fashion.

As the e-Holster® has been designed by two of the leading "concealment experts" in the U.S. the e-Holster® can be worn under a coat for business without noticeable bulges or can be worn casually over a T-shirt or blouse with comfort. The e-Holster makes a very strong fashion as well as a technology statement about the wearer.

The e-Holster is the manifestation of a solution to a problem that Tom Traeger, CEO of PEC, LLC had as an early adopter of high technology, personal electronics products. "After I bought my Nokia 6161 wireless phone and added a Palm Pilot III I had run out of pockets and/or belt space to carry my personal electronics comfortably so as necessity is the mother of invention I created my own solution, the e-Holster."

To bring his ideas to reality Traeger enlisted the services of "holster-master" Jerry Ahern, who is not only an "old-school" holster maker, but a s a concealment expert has been published in CCW (Carrying Concealed Weapons), is a regular contributor to Gun World and formerly Holster Editor for Petersen's Handguns as well as an accomplished science fiction writer located in Commerce, GA. "Jerry took my problem and my ideas and transferred them into a preliminary leather prototype which I wore for months" says Traeger. "While I knew that the e-Holster was a superior way to carry and access personal electronics after breaking my Palm Pilot when it dropped out of the first e-Pouch I knew we had to design the e-Pouches to hold personal electronics comfortably and still pass the "swing test" which is taking the e-Holster off with your personal electronics still inside and swinging it 360 degrees at speed. When your personal electronics don't leave the e-Pouch at high speed you have been successful."

Jerry Ahern then guided Traeger to Gene DeSantis, president and owner of DeSantis Holsters in New Hyde Park, NY. Gene, also an expert in holster design and high volume production, has the production facilities as well as the knowledge of production to make the e-Holster a commercial reality. Gene and his staff worked to create many, many more prototypes of the e-Holster, e-Harness and the e-Pouches ultimately resulting in the two professional models which the company is now introducing the e-Holster Basic Professional (EHBP) and the e-Holster Leather Professional (EHLP).

Full information about e-Holster product line including a Live Picture Java 360 degree view and the ability to purchase online can be accessed at the online store located @ http://www.eholster.com.

StarTac® is a Registered Trademark of the Motorola Company

Media Contact:

Tom Traeger

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