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02/09/2000 - A "Real Man's" Purse… The e-Holster®…A "TechnoChic" Way To Wear <br>Personal Electronics and Live The "Web Lifestyle"

A Little "Edgy", A Little "Gangsta" A Lot Functional…The e-Holster® Is A Revolutionary Product Designed To Let "Real Men" and "Real Women" Wear Personal Electronics Fashionably

Saint Augustine, FL February 29, 2000:

The e-Holster® is a revolutionary personal electronics accessory that lets "real men" and real women wear their personal electronics "technochic" and conveniently access them when needed. A little "Edgy", a little "Gangsta" a lot functional the e-Holster provides the increasingly necessary function required by the "Web Lifestyle" of comfortably wearing from two to four personal electronics items inside of a very flexible, yet protective black neoprene or black leather e-Pouch® with safety straps.

As Bill Gates so clearly stated in his book, Business @ The Speed of Thought (Warner Books, Inc.), "Information technology and business are becoming inextricably interwoven". Within this virtual reality, the e-Holster® has been created to facilitate the "Web Lifestyle" which Mr. Gates envisioned by keeping personal electronics where you need them, when you want them. No more digging around in your briefcase, pocket or purse for your wireless phone, pager or PDA. e-Holster® keeps personal electronics personal.

Both e-Holster Professional models, the Basic EHBP model (e-Holster Basic Professional-constructed of high quality synthetic holster material) and the Leather EHLP model (e-Holster Leather Professional-constructed of high-grade leather) are unisex, available in black only and one-size-fits-all. All e-Pouches are ambidextrous equally accommodating both left and right handed users. The e-Pouches are modular and can be added, deleted or moved from side to side simply by snapping and unsnapping from the e-Harness. Each e-Pouch can be adjusted on the e-Harness and the e-Harness itself can be adjusted to meet not only the users specific needs but anatomy as well.

Two New e-Holster® Models Now Available

1. The e-Holster Basic Professional model (EHBP) currently available only in black is comprised of an e-Harness made of durable synthetic holster material and two neoprene/wet suit material e-Pouches, one for a wireless phone and one for a Palm Pilot or other brand of PDA (Personal Digital Assistant). The neoprene wireless phone e-Pouch is designed to accommodate wireless phone heights, widths and thicknesses ranging from the miniature Motorola StarTac® brand up to the full-size Sprint PCS brand phones with an Internet browser. Retail price $59.99 plus state tax and shipping.

2. The e-Holster Leather Professional model (EHLP) currently available only in black is comprised of an e-Harness made of high-grade leather and two leather e-Pouches, one for a cell phone one for a Palm Pilot or other brand of PDA. The leather wireless phone e-Pouch is designed to accommodate wireless phone heights, widths and thicknesses ranging from the miniature Motorola StarTac® brand up to the full-size Sprint PCS brand wireless phones with an Internet browser. Retail price $99.99 plus state tax and shipping.

Introducing A New Way To Wear Personal Electronics on Your Belt

Now with the addition of the e-BeltSnap Leather (EBSL) attachment consumers have the ability to wear individual personal electronics on their belts, horizontally, instead of vertically (typically very uncomfortable because it works against the body when sitting) in a protective e-Pouch. This is possible because of the modular design of each e-Pouch and the e-Holster system in total. The EBSL will retail for $14.99 and enable a user to wear up to two e-Pouch units on the belt.

Future e-Pouch® Applications- Because They Are Modular All Simply Snap On To Any e-Holster® or e-Harness® or e-BeltSnap For The Belt.

1. MP3 Player
2. Wallet
3. Pager
4. Eyeglasses
5. CD Player
7. 2 CD Jewelboxes
8. Cassette Player
9. 3 Cassette Tapes
10. Windows CE computer
11. Keys
12. Personal electronic security products
13. Digital or regular camera and/or film

The main benefits of the e-Holster® are as follows:

1. Projects an image of high-tech fashion
2. Enables easy access to personal electronics increasing their functionality and facilitating the "Web Lifestyle".
For Release 9 a.m. EST February 29, 2000
3. Enables an individual to comfortably carry a variety of personal electronics without
a briefcase.
4. Eliminates the discomfort and lack of accessibility to personal.
electronics when carrying multiple personal electronics on a belt, around
the waist, and especially when in an automobile with seatbelt fastened.
5. Protects personal electronics from damage and theft.

As the e-Holster® has been designed by two of the leading "concealment experts" in the U.S. the e-Holster® can be worn under a coat for business without noticeable bulges or can be worn casually over a T-shirt or blouse with comfort. The e-Holster makes a very strong fashion as well as a technology statement about the wearer.

Full information about e-Holster product line including a Live Picture Java 360 degree view and the ability to purchase online can be accessed at the online store located @ http://www.eholster.com.

StarTac® is a Registered Trademark of the Motorola Company

Media Contact:

Tom Traeger


realpurehtecpad

To Order Call: 1-888-898-1705


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