Gadgets

Why Doesn’t the Google Glass Have a Release Date Yet?

google-glass2For a product that just about everyone has been talking about for over a year now, the Google Glass has somehow managed to remain an enigma. Buyers cannot seem to decide whether it is geeky or trendy, and no one knows whether it will launch an age of popularity and prosperity for wearable technology or simply emphasize what it is that people love about handheld devices like smartphones and tablets.

Most of all, though, the Google Glass is a mystery because, even eight months into 2014, the device still has no release date. In fact, Google co-founder Sergey Brin is no longer sure whether or not the Google Glass will even make it to the mainstream market this year. Since Google will likely want to drop the device in the fall to capitalize on Black Friday and other holiday buying frenzies, pushing the Google Glass into 2015 would probably mean adding another year to the countdown for the device.

All of this begs the question: what gives? Why is Google stalling so much on what is supposed to be its big flagship device? Why is the company waiting to release a major tech innovation when everyone knows that being the first to market is arguably the most important thing for new types of technology? Moreover, why is Google letting the buzz for the Glass die down instead of releasing now and capitalizing on all of that media attention?

Are They Retooling?

There could be multiple different answers to the above questions, and the first is that Google simply hasn’t gotten to the point where it is happy with the Glass. The company has been bringing more and more people into the fold of its “Glass Explorers” program this year, beta testers who are supposedly offering feedback on how Google can improve the Glass headset and all of its functions.

Perhaps the reason for the delay of the Glass is that Google is simply getting much valuable feedback and is taking the time to make its product better and better before releasing it to the public. In an age where bugs, flaws, and missed opportunities are typical for tech gadgets, it would be refreshing for any company to show such a dedication toward making its product perfect.

Slow and Steady Wins the Race

If Google had released the Glass last summer when the device started to garner attention, they could have beaten virtually every major tech company to the wearable technology revolution. Instead, Google opted to wait, and Samsung took the opportunity to take an early lead in wearables with a smart watch called the “Galaxy Gear.” The watch was a disappointment in many ways, gathering lukewarm reviews and sales and doing nothing to put Samsung in the lead as far as wearable technology is concerned. It is possible that Google’s decision to stall and retool the Glass has been further motivated by the relative failure of the Galaxy Gear. Samsung made the mistake of rushing its product to the market before it had truly reached the potential of what a smart watch could do; Google is not looking to do the same with its wearable smart headset.

Your Thoughts?

What are your thoughts? Will you be buying a Google Glass when it comes out, or do you think Google’s headset is more silly and superfluous than it is sleek and cool? Share your thoughts in the replies!